Maryland Market Money is excited to announce a transformative partnership with Healthy Together, a technology leader specializing in solutions for Health and Human Services Departments. As a statewide food access program that feeds Marylanders and supports local farmers, this collaboration marks a major step forward in using cutting-edge technology to strengthen our mission.

This partnership will enable Maryland Market Money to continue its transition from the current plastic token system to Healthy Together's innovative Market Match solution. By introducing this digital platform, the process will be streamlined for both farmers and shoppers participating in the State of Maryland Farmers Market Nutrition Program at Maryland Market Money markets.

As additional federal nutrition benefits are integrated, the platform will further simplify and enhance access to vital food resources. The shift will make the Maryland Market Money program more accessible and efficient, offering a fully digital, scalable solution for market shopping that benefits both vendors and participants.

Healthy Together's Market Match solution offers several key features that will elevate Maryland Market Money’s impact:

• Modernized Experience: Members and administrators can access a single platform that automates processes and centralizes information, improving customer service and communication.

• Digital Transactions: Farmers can scan QR codes for transactions, replacing paper coupons, checks, and plastic tokens. Shoppers will be able to manage and redeem benefits digitally, with access to transaction history.

• Market Directory: A digital directory will provide residents with easy access to local farmers markets, with directions and details available at their fingertips.

• Communication & Education Services: The built-in messaging system will keep both farmers and participants informed, offer real-time support, and foster community engagement and education.

• Translation Services: The platform will provide native translation for multiple languages to ensure inclusivity.

• Real-Time Data Analysis: Data-driven insights will allow Maryland Market Money to optimize fund allocation and tailor support to better meet the needs of the community.

By collaborating with Healthy Together, Maryland Market Money will improve the experience for over 26,000 participants in the WIC and Senior Farmers Market Nutrition Program, along with thousands more who benefit from Maryland Market Money through other federal nutrition programs, like the Supplemental Nutrition Assistance Program (SNAP). Together, we’re advancing our shared mission to fight food insecurity and support Maryland farmers, one market at a time.